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Responsible Fishing
plastic neutrality
Initiatives

Sustainability

Since 1908, Club Des Millionnaires has offered sardines and anchovies of the highest quality.

As we are committed to high standards across every aspect of our business, we offer only wild fish that is caught in prime condition when their nutritional attributes are excellent. We only work with fisheries committed to using the best fishing practices to ensure our fish is sourced sustainably.

Responsible Fishing

Brisling sardines, which are the core of our business, are caught in the Northeast Atlantic Ocean, around the Scottish and UK coast. We work with boats that are certified under the UK’s Seafish Responsible Fishing Scheme (RFS). The fisheries would be considered artisanal fisheries under the governance of the UK Department for Environment, Food & Rural Affairs (DEFRA).

For brislings, the boats tend to single or pair trawl.

All other Millionnaires sardines, also anchovies are caught using purse seine fishing method.

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Plastic neutrality

Being plastic neutral means that for any amount of plastic we use in our operations, a measured equivalent of plastic waste is recovered and removed from the environment through recycling and/or waste management efforts. 

New Packaging
Cleanhub & Tridi Oasis
Fish Tracker Example Image

Ocean Brand Initiatives

Ocean Brands is a parent company that owns Millionnaires brand.

As a certified B Corp, Ocean Brands is committed to balance profit and purpose. Hence, we not only care about the environment, but we also take care of people and do our part in helping out in vulnerable communities. 

B corp
feeding the hungry
Ocean Brands

Want to know more about where your fish comes from? Email us at talktous@oceanbrands.com for more information!

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    responsible fishing methods

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    Single or pair trawl used by Brislings’ artisanal fisheries



    Image credit msc.org

    Our boats tend to single or pair trawl using pelagic fishing nets which skim the top level of the sea, specifically not interfering with the sea bed.

    Pelagic, or midwater trawls have a cone-shaped body and a closed ‘cod-end’ that holds their catch. They are designed to target fish in the mid- and surface water.

    Midwater trawls have no contact with the seabed. Fisheries take measures to minimise bycatch through the use of specific mesh sizes, exclusion devices and acoustic deterrents such as ‘pingers’.

    Purse Seine Fishing



    Image credit msc.org

    Purse seine fishing is used in the open ocean to target dense schools of pelagic fish, so by-catch is minimal. Using this method, fishermen surround the school of fish with a vertical net ‘curtain.’ The bottom of the net is drawn together, much like tightening the cords of a drawstring purse, to enclose the fish.

    fishing areas

    Millionnaires’ Brisling sardines are the Sprattus Sprattus species and are caught during the October-November fishing season in the North-east Atlantic Ocean. The skinless boneless sardines are the Sardina Pilchardus species, caught during the July-August fishing season in the Eastern Atlantic Sea. The Sardinops Sagax species are caught during the April-July fishing season in the Pacific North-West Sea.

    Traceability

    Committed to transparency, we can trace information on all our products throughout the supply chain. Find out where your fish came from with our fish tracker! 

    Fish Tracker

    new packaging

    In 2020 we have executed a full relaunch of Millionnaires, eliminating all the plastic. We have replaced single cans foil wrap with carton boxes and got rid of plastic shrink-wrapping for the outer cases, so Millionnaires packaging is fully recyclable now.

    Cleanhub & Tridi Oasis

    Ocean Brands (a parent company that owns Millionnaires) is striving to achieve plastic neutrality, aiming to remove as much plastic from packaging as possible and offsetting what can’t be removed.

    Ocean Brands choses to work with Cleanhub, a company that collects and repurposes plastic waste before it enters the ocean. Through Cleanhub, Ocean Brands has partnered with Tridi Oasis, a female-led company. The company’s founders, Dian and Dinda grew Tridi into a company that employs around 100 people and recycles 750 metric tonnes of plastic bottles a month. 

    Learn More

    B Corp

    B Corps are a community of companies who are committed to using business as a force for good. As leaders of this global movement, B Corp brands look beyond profits to support social and environmental goals.

    To become B Corp certified, our business was assessed for its impact on our workers, community, customers, and the environment. Meeting the highest standards, we are committed to supporting the positive impact we’re making by remaining transparent and considering all of our stakeholders in every decision we make.

    As a consumer, you have a voice and immeasurable power. Each dollar you spend is a vote: a vote for product excellence, a vote for strong brand values, a vote for good business practices. By choosing B Corp brands like ours, you vote to support our commitment to make decisions that positively impact our workers, customers, suppliers, community and the environment. 

    Learn More

    Feeding the Hungry

    We are committed to supporting our communities by feeding those in need.

    Partnering with Food Banks Canada, Backpack Buddies, I Can for Kids, Richmond School District, Coquitlam School District, and Lotus Light Charity, we work to provide nourishment to the most vulnerable members of our communities.

    We continue to lean into our commitment to feed the hungry in communities across Canada now and in the future. We hope you’ll join us in supporting your own community by donating your time, food, or money to organizations dedicated to fighting hunger.

    Contact Us

    Email

    talktous@oceanbrands.com

    Phone

    (+1) 604-242-0030

    Address

    Suite 100 – 3600 Lysander Lane

    Richmond, B.C. Canada V7B 1C3

    Privacy

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    Use Of Personal Information

    All personal information supplied will remain within our organization and will not be shared with any external entity unless prior permission is given. Your personal information will not be sold, distributed or published in any manner whatsoever.

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